Brand Identity

Brand Identity

Partner Collaboration | Research, Logo & Brand Development, Lettering & Illustration

Marina Nolen | Color & Typography Choices, Typesetting, GIF production

Tara Grace Espinoza | Brand Voice, Photo Editing, Print Production, Snapchat filter production

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Photography Style

Photography Style

To brightly present the speakers, photographs were treated with colorful duotones and displayed against contrasting colors within the system.

Color & Typography

Color & Typography

We rose to the thrilling challenge of communicating the subject of comedy through color, type treatment & elements used throughout the brand, reflecting the lively character of the speakers. Color & type choices are bold and energetic, just as the conference and speakers.

Logo Design

Logo Design

A creative resolution was achieved through playful hand rendered lettering and other loud & bright elements to express comedy and design. Inspired by a smile and a giggle, this vivid brand is meant to invite student & professional designers, or anyone hoping to learn more about design & comedy.

Notebook Covers

Notebook Covers

Fun cover illustrations and exploring different, maybe goofy, ways to say “Notes”

Notebook / Program Design

Notebook / Program Design

A fun program designed to be presented for the event that duos as a notebook to write notes and doodle ideas.

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Apparel Designs

Apparel Designs

Referring back to the notebook cover illustrations, we explored some punny design-related catchphrases for T-shirts & Stickers

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